What is Pay Per Click Advertising?
Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay
Per Position) enables you to list your site at the top of the search
engine results at JumpFind.com by advertising on keywords that best
describe your product or service. It is a dynamic marketplace, the
higher you bid, the higher your advertisement will be displayed in the
list.
You pay only when a searcher or clicker clicks on your listing at
JumpFind.com and connects to your site. You don't pay to list, you only
pay for clicks or click throughs. This way you only pay for the traffic
to your site, there are no other hidden costs.
Pay Per Click advertising is an incredibly
targeted, highly-effective way for small businesses like yourself to
generate quality sales traffic to your Web site by using the
JumpFind.com search engine.
How does Pay Per Click compare to
advertising in the Yellow Pages?
Let us ask you a question. Why are you
coming to the Internet to find out about this product instead of looking
it up in the Yellow Pages? Exactly. The Internet has become the go-to
resource for product and service information. And search engines such as
Google and Yahoo! work as interactive guides for potential customers to
find products and services.
Don’t believe us?
Consider these stats:
- 96% of people with Internet access turn to the Internet First
to gather information on products*
- During 2005, search engines were used nearly 5 billion times
in the US alone, up 27.5% from the year before**
- 74% of search engine users utilize the tool to look up local
information**
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Where can I see an
example of Pay Per Click advertising?
As someone who surfs the Web, you have undoubtedly used a search engine
such as Google or Yahoo! While searching for a specific topic, you’ve
probably noticed the brief text advertisements labeled “Sponsored Links”
that appear along the top and right side of a search engine results
page. These ads are known in the online world as “Pay Per Click”
advertisements (because an advertiser only pays if a potential customer
clicks on the ad).
How much do companies or
web sites pay for these ads?
The great thing about Pay Per Click advertising is that advertisers only
pay when a user views and clicks on the ad. The price of the ad depends
on how competitive the keyword is – or, in other words,
how many companies are bidding on the keyword and the price those
companies are willing to pay for a click.
What exactly is a pay per click search engine?
From a searcher's point of view it is the same as a normal search engine
such as Google and Yahoo, except that the results are business and
product related.
From an advertiser's point of view it is an excellent way to get cheap
targeted traffic.
A pay per click search engine allows you to open an account and deposit
some money as a starting balance. With this, you enter your site's URL,
title and description and bid on relevant keywords. A site selling
widgets would bid on keywords such as, "widgets," "small widgets," "blue
widgets" etc.
When someone searches for "widgets" the details of your site appear, in
the form of a search result with the URL, title and description you
entered. If they then click on your listing, your account is debited the
amount you have bid on that keyword.
What makes it so good is that someone who has searched for your product
is already qualified when they come to your site, which is selling the
product they're looking for.
What are the best products or services to promote
via pay per click search engines? Is there a product that you wouldn't
put on a pay per click search engine?
The only products you wouldn't promote through a pay per click search
engine would be ones that you couldn't make a profit on.
I have never used a pay per click search engines
before and am very nervous about losing lots of money either by making
little or no sales. Do you have any advice on how to avoid this mistake?
Make sure your keywords are relevant and link to the page that contains
the information which a person is looking for when searching for that
keyword. Also, starting off with low or the minimum bids is recommended
for beginners.
What are the top pay per click search engines? What
other pay per click search engines do you recommend?
Google, Yahoo, MSN and others. These search engine sites are
much more expensive than JumpFind.com
What tips could you give me for making good bids on
words and phrases?
Well, obviously you can't bid more than your profit margin. A simple way
to work out how high you can bid is to take your conversion rate for the
product you're selling, let's say 1%, and take your profit margin, let's
say $10. You can bid .01, .02, .03 cents or higher for each keyword
phrase you deem to be important. Some advertisers bid .01 and others may
bid $2 to $5.00 or more depending upon the competition.
A conversion rate of 1% means you're going to be paying for 100 visitors
to get one sale of $10. Divide the profit by the number of visitors per
sale and you get 10 cents.
Advertisers using these bid on "keywords", which can be words or
phrases, and can include product model numbers. When a user searches for
a particular word or phrase, the list of advertiser links appears in
order of bidding.
Pay per click, or PPC, is an advertising technique used on
websites, advertising networks, and search engines.
With search engines, pay per click advertisements are usually text
ads placed near search results; when a site visitor clicks on the
advertisement, the advertiser is charged a small amount. Variants
include pay for placement and pay for ranking. Pay per click is also
sometimes known as Cost Per Click (CPC).
